GST FIRST — BRAND REFERENCE
Operated by Samkit Technologies Private Limited, India.

NAME
Always written "GST First" — two words, capital G, S, T and F. Never "GSTFirst",
"Gst first" or "GST-First". The product is never referred to in ALL CAPS in body copy.

POSITIONING
Vendor GSTIN risk intelligence. Know the ITC risk of every vendor before
onboarding, and get real-time updates thereafter.

APPROVED CLAIMS
- Real-time flagging of ITC exposure when a supplier is suspended, cancelled or
  misses a return.
- Proprietary 100-point scoring model built on GST portal data, using weighted,
  intelligent parameters.
- Dual scoring model: a Basic model (registration health, filing behaviour) and
  an Advanced model (deeper history, consistency, behavioural data points).
- Every GSTIN is evaluated and re-evaluated daily, with near real-time
  intimation of any change in risk score.
- Full change history: the entire scoring chart with change date and reason.
- Band-based prioritisation decides what a team reviews first.

WORDING DISCIPLINE
"Real time" applies to exposure flagging. "Near real time" applies to score
intimation. "Daily" applies to re-evaluation cadence. Use "proprietary", not
"custom" or "configurable", when describing the model.

COLOUR PALETTE — "Ink & Heritage Gold"
Ink (primary)      #3E3C3B
Ivory (canvas)     #FAF8F3
Heritage gold      #B08320
Sand (borders)     #E3DCCE
Signal green       used only for verified / positive compliance states.

TYPOGRAPHY
Display and headings   Urbanist
Body and UI            Epilogue
GSTINs, IDs, amounts   JetBrains Mono
Sentence case throughout. No ALL CAPS headlines.

LOGO USAGE
Maintain clear space equal to the height of the mark on all sides.
Minimum height 24px on screen. Do not recolour, rotate, stretch, add effects to,
or place the logo on a low-contrast background.

TONE OF VOICE
Precise, calm, factual and action-oriented Indian English. No hype, no emoji,
no fear-mongering. Never imply government affiliation, endorsement or certification.

REQUIRED DISCLAIMER WHEN QUOTING SCORES
"Indicative GST compliance and ITC risk information. Not a government portal,
credit rating, legal opinion, professional advice or guarantee of ITC availability."

CORPORATE IDENTITY
Samkit Technologies Private Limited · CIN U72900MH2021PTC361792
Registered office: Mumbai, Maharashtra, India

CONTACT
connect@gstfirst.com · https://gstfirst.com